Give an example of a viral ad campaign and explain how marketing is controlled by the customer today?

[10 000 Days IV]

[Hajara Saleeth]

Viral marketing is a form of word of mouth marketing where it uses the online means to promote a product. In other words, viral marketing uses internet to spread the message of product like how a virus is spread among computers which are networked. As an example, if an email message is sent passed to few audience from the target market they may forward it to others who have similar interest and the forward chain will keep on expanding the spreading the message.

Viral marketing uses different means on internet for its functioning. Means of viral marketing are:

Emails- The message of a product can be passed on to potential customers using dedicated emails or small tagline at the bottom of regular emails. This is the most common viral marketing mean that is used throughout the world but nowadays email campaigns are less productive as people are moving away from email forwarding. Additionally SPAM filters enable filtering of emails sent by advertisers.
Blogs- Blogs are journals, diaries and newsletter which are written in a casual tone of writing and they cover any kind of content. Blogs shows the latest updated post first enabling latest trends to be spread fast and the ability to comment on post enable the users to submit their ideas about the post. RSS (Really Simple Syndication) allows users to receive regular updates based on subscription which makes users continuously visit the website and spread messages. Most of the blogs are personal in nature which allow users t share content of their interest. Business blogs are used to publish informal information related to business. Blogger, TypePad and Blogster are some of the free blogging services.
Micro Blogging- Micro blogging service is a form of blog but kept in brief. One of most popular micro blogging website is Twitter which allows the user to share the content in 140 characters. In the case of twitter it allows the user to update followers/friends with latest happenings and followers can retweet it to their followers and spread the news.

To read more about viral marketing please visit
http://www.tutebox.com/business/viral-marketing/
http://www.tutebox.com/business/advantag...marketing/