How to increase the popularity of a newly launched website?

[Thunderousnorth507]

Hi,

I have recently launched a website which is dedicated to the cause of Female Infanticide.

its - http://www.savegirlchild.webs.com/

I feel deeply about the issue and want this site to reach out to more number of people. Please suggest me some ways for the same.

Regards,
Muktai Panchal

[Serena Haveman]

On page optimization
directory submission
social bookmarking
article submission
classified
forums
press release
SMM
blog post
blog commenting on relevant blogs

[jayne]

Try promoting it on Facebbok or Twitter..

[Pascal Perry]

Dear Muktai,

Welcome to the world of Search Engine Marketing (SEM).

Regarding promoting your site, the first and most important part of the equation is to ensure your site has strong foundations—otherwise, the building will collapse one day or later.

In order to build long-lasting traffic from search engines (Google, Yahoo, Bing, Ask), it's very important to do your homework—or make sure you did it right—, as follows:

—1. The minimum you can't ignore—

You can't improve what you can't measure. I saw that that your website traffic is monitored thanks to Google Analytics tracking code (the latest version, congrats). So it is important not to be merely contemplative in front of the vital signs of your site (e.g., number of visits, referring sites, keywords searched) but proactive by analyzing all the data gathered.

Also, make sure search engines are fully aware of your site and pages by managing proactively the relationship with them, by registering your site to Google Webmaster Tools, which will allow you to see how Google sees your sites, be notified of errors Google's crawler has detected, and recommendations on how to fix them. For more info, see the best answer I gave to the question "How to add your webpage to search engine?" at http://answers.yahoo.com/question/index;...127AAsLQdB

—2. Building good foundations for global search—

Implement search engine optimization (SEO) best practices to meet demand (visitors' searches) with an offer (unique content). Read the self-explanatory "Google's SEO Starter Guide" at http://www.google.com/support/webmasters...swer=35291

This handbook includes, among other best practices:

—Identifying relevant topics through analysis of searched keywords
—Leveraging the right keywords in your pages (e.g., title, description metatags)
—Writing content on identified relevant topics

IMPORTANT NOTE—Take a closer look at your website through the lens of the Google's SEO Starter Guide to find out where you can improve it—e.g., I've found that your pages are currently missing some information Google highly recommend.

—3. Ensuring local findability—

Create a profile for your business in search engines' local business directories (this one is also part of the "How to add your webpage to search engine?" aforementioned). You should provide info for ALL the fields to have your profile flagged as complete, and most importantly a link to your website.

—4. Connecting with your audience directly where it is—

Leverage social media. Saw you use Twitter, great. Create an account in other platforms like Facebook and LinkedIn, and make others know about your website/blog, and keep up the good work by making all of them grow. Search forums—the most overlooked social place—for post related to your business. Bookmark your site for specific topics/tags in sharing platforms like Digg and Delicious. You can also add the ShareThis widget to your site as a wrap of all the social features enumerated above.

—5. Only then you can devise a link building strategy—

You have to know that properly implementing all the steps above will ensure your site to get some valuable links without having even done any link building yet. People tend to focus too much on backlinking, too fast, hence usually overlook the aforementioned foundations.


FREE INSTANT $75 GOOGLE ADWORDS VOUCHER

Furthermore, you can get free traffic really quick. Get free quality advertising by merely asking Google to try Google AdWords for free and they will kindly send you a $75 voucher upon verification of your email address. To do so, go to https://services.google.com/fb/forms/adwordscoupon/

Once you start making your website more search engine friendly (on-site and off-site), you will start reaping benefit from it.


—Pascal Perry
Online Findability and SEO Strategist
.