What is the role of marketing do in a small business?

[fhunkydelix]

I plan on joining a small business with my friend. He said he will let me handle the marketing stuff.

[Jo W]

If you don't even know what it is, sounds a recipe for disaster! Google for plenty of info and read a few books before you start...

[Pontius Autopilot]

You will be in charge of advertising by email online website and papers magazines etc

[Neil]

Marketing is all about advertising whatever products your company will sell, this can be done via all the social networks as well as your own website. Brand awareness, is the aim, letting as many people as possible know who you are and what you do as well as what you sell

[Mark M]

From a marketing standpoint, it’s a great time to own or start a business. The social web makes it more cost-effective than ever to get the word out about your products and services, no matter what industry you’re in. Most social media accounts are free to set up, and many targeted online ad platforms are inexpensive. The most it will cost you to get your marketing campaign rolling, at least in the beginning, is time.
In fact, the toughest challenge facing small business marketers these days is not cost, but finding a strategy to get your message heard over the din of a noisy Internet. For advice on this, we checked in with a few experienced social media marketers. Here’s what they had to offer.

[Chuck]

Marketing is about sharing your company's products and services with others. Everything a company does is marketing, it's not a single activity.

Good marketing will:

1. Generate new business leads
2. Establish your brand
3. Build relationships with leads and convert them to customers
4. Work with advertising to maximize return on investment

[o2webtechnologies]

The most reliable way to get traffic relate to niche of our website includes marketing techniques.