How should I advertise my renovation company?

[jimmy831831]

Exterior home renovation and remodeling.
Mostly wondering which medium you think would be best to target my customer base.
I think a mail out would be best, but the cost involved is dear, and I'm busy enough as is. I just want to get my name out there, make myself known on a wider basis in my city.
The yellow pages are out in fall at which time I will run my ad.
Do newspaper ads look cheap?
Any thoughts are appreciated, thank you.

[bernard_cassar]

Just a suggestion on weighing cost of newspaper ads: ask for the number of copies sold and work your cost as x$/ thousand copies.
http://www.6times2.com

[Homer]

If you are an established business who is "busy enough as is", the best way for you is to keep doing great job. Happy customers will be eager to recommend you to others.

While YP and newspaper adds are tried and true methods to branch outside your local area, the XXI century requirement for a successful business is a website. A facebook and twitter accounts are also helpful.

When I was looking for a GC a couple of weeks ago, the first thing I did was to search the internet for "general contractor in <name of the town> " I called a few places at the top of the search results and the first guy to pick up the phone got the job.

Of course, if you have a website, people need to be able to find it. For that, you have to blog about it. You can create your own blog on sites like blogger or livejournal or others or you can use a blog service dedicated to marketing like v6transition.com.

The important thing is to maintain your internet presence current which means frequent updates to your site and daily or at least weekly postings to your blog or blogs.

[Rob]

You should try ppc. It works great and is not expensive at all. Read more about it in the advertiser section at http://bidvertiser.web.officelive.com

[jpk973]

You could try a company that will advertise for you. One I know of is called Premiere Ads Online. They do a really good job for not a lot of money. You pay just $15 a month and can get really cool webflyers made for your ads! That's a lot cheaper than a 1 month run in the newspaper!
Might be worth checking out for that price. It's http://www.premiereadsonline.com . Hope that helps!

jpk973

[ThinkPink]

check out http://www.mangosolutions.org/advertising.html