How to introduce my own brand name and products out in the market to consumer?

[mt1174_2000]

I design my own jewelry and I want to have my own brand out in the market like Channel or Guess etc. I don't know where to start. I need your ideas.

[Stan S]

I would try to start by creating an online presence for your brand. That is fast, cheap and very efficient. Here are few steps for you to consider:

1. Research your market and your potential customers. That is very important because understanding who exactly your customers are and what they want will make a solid foundation for all your marketing efforts.

2. Once your research is done - make an action plan and commit to do at least one thing every single day to get things moving.

3. Create a website. For example, if you start right now - in just a few hours you might have a blog which will explain why people should be interested in your brand.

4. We are so fortunate these days to have social networking sites like twitter, facebook, myspace, etc. Use those to be where your potential customers network online. Thus in just few days you can have your brand exposed to a lot of people.

5. Realize that if you are going to create your own jewelry brand then on top of your jewelry design talent and skills, you will have to become as or even more proficient in marketing. If you are in a business then reaching your potential clients is one of your most important tasks.

Unfortunately I can not explain everything right here. In closing I would like to wish you good luck. Remember that regardless of what "they say" - nothing, I repeat, absolutely nothing is impossible.

~Stan.