Where can I find the Twitter and Facebook Impact for any fashion brand?
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11-19-2012, 02:09 AM
Post: #1
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Where can I find the Twitter and Facebook Impact for any fashion brand?
I'm doing a research about how fashion brands are creating marketing strategies through social media channels and how they can understand if their strategy is working,
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11-19-2012, 02:17 AM
Post: #2
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Social media is one of the cheapest ways of getting targeted audiences to your product or service. Try to be active in Facebook and Twitter. Find your friends and followers in your niche. You will get the desired benefit.
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11-19-2012, 02:17 AM
Post: #3
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Hi Victoria
Do you remember me? I was looking for a writing platform with a digital-analytics and fashion-oriented source. I happened to talk to people at http://www.fashionbi.com and also I was interested in their tools and analytics, as I studied fashion and technology and after finishing my masters in fashion business I saw the scope of Fashion and technology innovation. Fashionbi, apparently, is exactly the kind of business I'd like to get into a) They have an international team b) They operate in English c) They work with Digital Analytics d) They are Fashion-oriented e) They have a newspaper section where there is a scope to also submit articles. Hence, I asked their business analysts to give me a LIVE demo of the whole database, its features, how are they relevant etc etc. And I swear I was blown away And the best part is? Answer to your question.. Fashionbi has an 'executive pass' where they have the data on various important KPIs from the fashion and Luxury industry and 3 of them belong to the data gathered from Social Media platforms (Facebook and Twitter). It is amazing how they go so deep inside these analytics and hence, bring forward the 'performance reports' of brands on social medias. I am super sure they have the answer to your question. They have just the right information you are looking for. Best is to do what I did. Ask them for a LIVE demo, see inside the system with their analyst and understand how important is the data on Fashionbi for you. Oh, and they also told me to have a look at their Case-Studies (http://fashionbi.com/case-studies) which are free to download, and you can understand the depth of data and the expertise of anaòysis they deal with. Hope that helps. I wanted to return the favor Let me know how it goes )) |
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11-19-2012, 02:17 AM
Post: #4
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I was about to rate @Camella's answer, but I noticed that I can't because my level is too low, so I reply to you that her suggestion is the best so far!
I work for a fashion consultancy agency and we were searching for some digital analytic tool to give a monitoring service to our clients, when we stumbled upon Fashionbi, and we realized its great potential, at once. We contacted the company and we attended the LIVE DEMO, which left us speechless because of the analytic and precise approach they showed us. We were interested in Facebook and Twitter analysis and after that and after some time we decided to subscribe to Fashionbi through a customized submission, which allows us to receive a monthly update about this very same topic, plus some other features about web mentions of the brand, web sentiment of the brand, according to the quality of the mentions and also the brand's web interest. In my opinion, if you are interested in a high-end quality service, this is the place you have to look at |
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11-19-2012, 02:17 AM
Post: #5
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Wow, I am also a research analyst and I am really seeing this http://www.fashionbi.com positive mentions a lot everywhere on the web. I already sent them a request for the LIVE demo. Definitely gotta check out what the fuss is about this tool and the features.
Salute @Camella @Federico |
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