Does anyone know the promotional and advertising strategy for Coach?

[Mel]

I am doing a marketing plan for Coach handbags and the research I am finding is not too informative.

[mxyzplk]

there is lot of advertising strategy... maybe thousands...
I make 2 category for advertising.
1. free advertising
2. paid advertising

for free advertising could be effective, with knowledge, on this category you can do
1. Socialize with internet users. (social networking)
2. Let every reader know what is new. (blogging)
3. Do some tricky things for search engine. (Blackhat SEO)

for paid advertising, you can make lot money too, or maybe broke if you are not good enough, or lack of knowledge about internet marketing and get scammed. (fraud rate on internet is really high).
1. Make a affiliate program.
2. Be advertiser on affiliate network.
3. If you have a know about blogging, you can try to make other blogger review your website.