How to familiarize your target market with a new idea, service or product?

[Rafael]

I have this business idea that’s quite new to the people where I live. I tried my best to
Shape and adapt it to what people already know and do but it’s concept is still foreign.

My question is, How can I effectively introduce such and Idea?

[Chrys]

The perfect venue for that is to ride in the popularity of social media sites like Facebook and Twitter. I introduced my products/business through these social networking sites and they explode fast.