Whats the best way to protect and promote a business idea?

[geror]

When you have an idea for a new product, how do you protect that idea while promoting the concept? in order to bring it to the market.

[socal21]

In todays day and age i think its safe to say social media has made its way into mainstream in terms of advertising for both individuals and businesses.

Make a twitter account or facebook fan page

Then use a advertising site like WantFans.com to help drive taffic to your fanpage

Goodluck!