How would these trends affect consumers and businesses?

[Saravana]

The "Big Five" IT trends of the next half decade: mobile,social,cloud,consumerization and big data.

[binith]

See all these gonna be outdated since the lifecycles of new gen tech is less compared to old ages. Thus next half decade is a huge time span. The main things going to happen are
1) data driven marketing will vanish for ever (since we are tending to more manipulative world
2) Technology will improve so that you dont even need to market a product.
3) Social Media will be outdated
4) We will be more tending to dynamic world rather static. Even idea for a day would be outdated the other day. As a result creativity will have more importance not only in marketing but also in each stages of product life cycle.