How can I measure the social media in the fashion industry?

[Victoria]

I wonder if there is any tool of software than can help companies or agencies in the industry to know about their brand performances.

[Amos]

Social Media Monitoring is a critical aspect to understanding the effectiveness of social media and other marketing campaigns. By tracking customer response, marketers can reward customers that act as "Brand Evangelists" and solve the problems of unhappy customers. There are many great online resources for tracking social media activity for your brand, no matter what industry you are in. If you have the resources, no one does a better job than Radian6, but for those looking for free tools Social Mention is a good place to start.