Can advertising make or break a company?

[Lina]

How important is advertising, in making a company successful?

Can media really bring a social change?

[Tammy]

For me it depends on the advert. Some of them (like that Cilit Bang advert) cannot be taken seriously. If the advert is not good, the product wont sell, well, not to me at least.

[Gudsud55]

Advertising make company, usually.
Advertising, is a important marketing tool.
Advertising, and Publicity, an important marketing tool make the company grow and get success in achieving its goal and target, as an supplement food of your normal diet.

Yes, media can certainly bring a social change.