How can I manage cheap advertising ?

[purringtrick486]

I am starting a ppc campaign for my website and looking for cheap options.

[Brenda B]

You have to be careful with PPC because it can really take you to the cleaners if you don't know what you are doing. I have no idea what your website promotes so it is hard to suggest alternative means of advertising. It really all depends on what you are promoting.

The PPC arena is usually very competitive with some serious players who have awesome software to out perform you. PPCBully is one of the most aggressive ones, and very popular with affiliate marketers. Knowing your competition is very important. Knowing what keywords they bid on, how much they are paying, what their budget is, and their copy is key to your success.

The cheapest way to promote your website is through sweat equity. Again, depending on what you are promoting, there are tons of ways to drive traffic to your site by means of link building, article marketing, social media marketing, etc., etc. which is all free to do but time consuming. Getting your site to rank on the first page of Google is one of the most important ways to get free traffic.

If you haven't already, keyword research is where to start with your advertising campaign. Knowing what relevant keywords your site can easily rank for with enough search volume to make it worth your while is where you want to start. MarketSamurai is the program to use for learning what keywords to go after.