What is the best and most cost effective way of marketing on the internet?

[Laurene]

Thanks in advance

[Alexa Levin]

It really depends on the type of product/service/website you want to promote, so it's hard to provide you a solution speaking in general.

The short answer: social media

The long answer:

Your internet marketing strategy should rely on a well-built plan, which includes various tactics, including

1. social media: Twitter, Facebook, Google+, LinkedIn, Youtube. All are different, still these days well-established websites have presence at each one of them. Most of the social media websites mentioned are perfect for B2C communication, with the only exception for LinkedIn - it's great for B2B also.

2. PR engagement through distributing news, press releases, i.e. targeted communication with journalists. Either hire a PR agency, or write news articles yourself and have them placed with PR distribution services.

3. Forum marketing is crucial: people looking for new services often check feedback in Google Discussions, thus your should be at least aware of what people write about you and be on time to answer user's questions.

4. Guest posting - perfect marketing strategy for bloggers. You get targeting traffic, backlinks, positioning yourself as an expert in your niche.

[Zorbis]

Free classifieds submission is an effective way over Internet.

[Veronica]

The best and most cost effective way to market on the Internet will depend on what you are trying to sell, where you are trying to sell it, and who you are trying to reach.

The top three ways of marketing online include:

a) search engine optimization (SEO) b) pay-per-click marketing (PPC) c) email marketing
Social Media Marketing, Video Marketing, and Mobile Marketing are also increasing in popularity as web based marketing tactics.

On the list above, if you have the time and knowledge required to optimize a site, SEO is likely the most cost effective as the results typically are long lasting and continue to drive traffic for an extended period of time.