What marketing strategy/tatics would be recommanded for internet based sites?

[unstoppable]

many business are now web based for example blogging and many more. but marketing strategy for physical shops or companies somewhat seem to be different from those that is internet based. so what sort marketing strategy are there for web based?

[wack_me_pls]

As more and more people enter the market of Affiliate marketing selling online, it seems like online marketing is done this way....
As for me, I sell Physical products from my ecommerce website. I get my products from suppliers provided by the Niche blueprint system .. it even provide me with tools that give you low competition niches with high volume searches and list out suppliers that I could make use of , not to mention a powerful script that let me make beautiful ecommerce web stores ... take a look here , you know what I mean :- http://internetmarketing-coach.com/nicheblueprint2/

-- the guy was interviewed by Fox News about his Bird Cage business using this method & of coz' earning big bugs

[AzteC]

The problem with most physical shops, well here anyways, are that they know they need a website, they just don't understand why. They don't see it as a potentially potent marketing channel, but rather as another consumer touch point.

Having a website isn't a marketing strategy though, finding targeted website traffic and pulling them to your website is where marketing comes in. The most popular online marketing tools are:

Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Pay Per Click Campaigns
Email Marketing Campaigns
Digital Advertising and Adserving

With any marketing strategy, it is imperative that all tactics employed run systematically. They should compliment each other and speak one clear marketing message, although they might pull consumers from different concerns of the web, they should be designed to work together and this is known as integrated marketing communications, IMC.

All brands should use their conventional above the line and below the line communication strategies, but they should ALSO invest in a digital strategy. Your above the line communication can increase brand awareness, your below the line can get consumers to the point of purchase, and your digital can do both.