What is a good Marketing/Advertising business book to learn from?

[Janis]

My husband has a business that need to pick up the marketing strategy. If I do well with his company I might start an Advertising company.

[Pascal Perry]

A GOOD BOOK IN WEB MARKETING?

Web Marketing All-in-One Desk Reference For Dummies
> http://www.amazon.com/Marketing-All---On...470413980/

This affordable 8-in-1 book breaks down Web marketing into understandable chunks covering:

1. Establishing a Web Presence
2. Search Engine Optimization
3. Web Analytics
4. E-Mail Marketing
5. Blogging and Podcasting
6. Social Media Marketing
7. Online Advertising & Pay-Per-Click
8. Mobile Web Marketing

Some self-promoting and self-enthroned experts may recommend (their) live webinars, which are mere affiliate funnels. Even if they would be good only to sharpen your skills (which they're not), they cannot be used as a reference like with a good old book we can shelf in and out on demand.

—Pascal Perry
Online Findability and SEO Strategist
Incidentally, avid reader of web marketing books
.

[Ed]

If you want to learn the secret to marketing then come to our site..

[ruben m]

For a very good general look at advertising by one the greats is the classic "Ogilvy on Advertising".

The principles he talks about are as valid today as when he first published this book.

It's a candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business.

You can find it at:
http://amzn.to/gkH4OM

Hope this helps!