What are the benefits of video email marketing?

[Joe Gargery]

[Reha]

Video Email Marketing Benefits:

1. Maximizes brand saturation: Cognitive scientists have proven that the human brain thinks more in pictures than in words. Thus, it remembers information far more effectively when the information is presented visually, especially when animated. Combined with sound, a motion picture becomes the ultimate memory retention mechanism, and hence, a powerful instrument for marketing.

2. Engage customers: Customer engagement is the common thread running throughout digital marketing campaigns. With the rise in social media marketing and email marketing, consumers now expect brands to communicate with them on a more personal level. Video email marketing, then, is the epitome of this trend: it puts the human element back into marketing by allowing customers to connect a face to a name and see who they are doing business with.

3. Presents information in detail: If a picture paints a thousand words, video email paints a million. Whereas plain text emails have to be kept short in order to hold readers’ attention, often to the detriment of crucial details, video email may explain a whole lot more in the same amount of time, or less. Imagine trying to explain to customers in writing how a new product works. Now imagine showing them via a video email – which is more effective? Enough said.

4 It’s viral:Viral video is another term for video email, and there’s a reason why. Because email may be relayed from one recipient to the next – one of the key factors to its extraordinary success as a marketing tool – the very nature of video email marketing is such that it allows your video to spread across the web like a virus. One need only consider the many YouTube video links bouncing around the Internet at exponential rates, to realize the high possibility of a standard video email turning into a viral video. So long as you create it – and create it well – chances are it’s going to be seen by a lot more people than you sent it to.

5. It maximizes return on investment: Forget traditional media that burn a hole in your pocket and offer no real value in terms of measuring results accurately. Everybody knows that email marketing is the most efficient, cost effective and measurable form of marketing there is – adding video to it only strengthens its appeal and amplifies its ROI. All you need is a good concept and some creative resources. You can generate even better results than that of traditional media at a fraction of the cost.

[viy Sharing]

Engages customers

Customer engagement is the common thread running throughout digital marketing campaigns. With the rise in social media marketing and email marketing, consumers now expect brands to communicate with them on a more personal level. Video email marketing, then, is the epitome of this trend: it puts the human element back into marketing by allowing customers to connect a face to a name and see who they are doing business with.