What is the target market for hybrid cars?

[MrRogers]

What social demographic buys hybrid cars? Age, class, etc...? I've been researching it on the internet for awhile and wanted to see if anyone else knew. Thanks for your help.

[cgriffin1972]

95% of what I work on is over50 year old female owners

[dana1981]

I don't think there's any specific target market, unless you count environmentalists.

I own a Prius, and I'm a 26-year-old middle class dude. I've seen hybrid owners of all ages, though certainly poor people can't afford them.