How do the following demographic variables affect Market Segmentation?

[Mikaru_Michi]

How do the following demographic variables affect Market Segmentation?

a. Age
b. Education
c. Family Size
d. Race
e. Social Class
f. Occupation

Can anyone answer meeeeee~!!! >.<

[pkz6996]

Each is a factor in Market Segmentation. How they effect the Market Segmentation depends on what industry you are in.

The Market for Anti-Aging Creams is more Age Dependent than say the Market for Washing Machines.

Just think about it a bit, it's easy to distinguish.

How about the purchase of Luxury cars? Is education relevant?

How about McDonalds? Do children and hence total family size play a role? Why do they have Ronalds Playland? Or Happy Meals?

I tend to get sunburned when I spend to much time in the sun. Does my race relate to the sale of sun protection creams?

I feel the need to identify myself with intangibles with Luxury Brand Names like LV, Gucci and Prado. Am I part of a social class? Or maybe want to look the part? Social Class Relevant?

I am a construction worker and I a tough man. When I hear "Ford Tough" I feel that it related to who I am. Maybe I'll buy a Ford?