puzzle -- what does this image mean ?

[youknowwho]

http://www.techtatva.in/cyberhawk/tempbuttons/2.10.jpg


IF not visible then consider a sign saying 404..... and a pic of the founder of twitter "Jack Dorsey" ....


hint given is --- "fishy eh.."

[BrainDeadZombie]

Hmm. 404 West is straight ahead, 404 east is to the right. Usually, they would be opposite directions. Could be a 404 error.

Particularly odd, since highway 404 around here runs north south.
http://maps.google.ca/maps?f=q&source=s_...37021&z=11