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Marketing communications suggestions?
01-16-2013, 09:29 AM
Post: #1
Marketing communications suggestions?
I have an essay to write, we have to pick a company and critically evaluate it in relation to any three of the following marcomms strategies:

1. current advertising strategies

2. current sales promos strategies

3. current public relations strategies

4. current direct marketing strategies

5. current sponsorship strategies

6. current internet/social networking strategies.

Unsure of what company to choose, any suggestions would be appreciated
would ideally like to do a retail clothing company.

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01-16-2013, 09:30 AM
Post: #2
 
Public relation or PR is an area which is aimed at improving the relation with the public by means of effective communication. Media serves as a platform for communication.

More you got here: http://www.qwhatis.com/what-are-public-relations/

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