what to include when making an professional sports team? Read for further explanation :)?

[:D]

So for my marketing class I have to create and market my own professional sports team, and I was wondering what kind of things I should make for the team. For example, my group and I have already decided to design jerseys and clothing for fans to buy, make a commercial, create a website and facebook page and create a team magazine, but we want to have every aspect covered! Do you guys have any ideas of what else we could create for the team? Thanks

[Jim]

okay, you have some good ideas. uniforms and the fluff aren't marketing. but that's the fun stuff.
it is called a "program", not a magazine. the basics or guts stay the same, and the edit/add as things change monthly or so. "get your program here!!!" has been around forever.

what will draw/attract fans/paid attendees to the game/event???
autograph time? season tickets? knot-hole gang? (this means kids are ~$5.)
promotional giveaways (bags, t-shirts, keychains, etc.), run the bases, mascot, etc.

the bottomline is, how to provide a quality experience people will want to come back for again?