Why it is essential to use Facebook in promoting our brands these days?

[Grenelle]

why to choose facebook in promoting our brands?

[Adam Taha]

Let's look at what branding is.

"Branding is when people talk about you when you are not in the room."

So, branding is not a logo. Branding is not what we say about our company, or service but what other people say about us, the company.

But what is it, that the targeted customer will say?

They will talk about their "experience" on how..

1. Your company values in how they deal with customers.
2. Promises are kept or not.
3. Handling refunds in a positive manner or not.
4. The quality of products. Bad or good.
5. The customer service.
6. The delivery.

Now, where do the customers talk?

As we all know, your customers use facebook and other social media platforms to do the talking. Hence, you need to create your fan page before they create one themselves to complain or talk about you.

It helps you to then have ears in the ground and reply to questions, queries, and if a customer is upset then you can help this customer feel better.

As you do....

People are watching. Other potential customers are seeing what you say, how you help or not.

Then they will talk about their experience, what they saw to others.

So, let's recap...

A) Branding is about what people say about us (the company) when we are not in the room.
B) Branding is strengthened when there is reach and reputation.
C) Your marketing does the reaching but social media and other platforms online builds your reputation on how you deal with your customers. It is the customers who will help to increase your company's reputation but you then must provide that platform for them.

Or..they will create it themselves.

So protect, nurture your brand. Use Facebook to educate, and promote offers, answer questions. Enrich their experience and let them see your company cares.

That is if you have a company but if not, then there we go on how facebook can help. We know, at this moment Facebook is the leader in social media.

So of course you'd use it.

The customers will be there talking, chatting and if you're not there, your competitor is.