Can you answer my dissertation questionnaire about Hotel Restaurants, please?

[Hristina Simeonova]

Hello! I am a final year Hospitality Management student doing a dissertation on Marketing Techniques for Hotel Restaurants. I am conducting a questionnaire and interviews as part of my research. I was wondering if you can please spare 2 minutes and answer my questionnaire - http://www.rationalsurvey.com/s/6956 .

You participation is very much appreciated! Thank you in advance!

[Mark M]

Hotel marketing strategies
There are interesting recent developments in the hotel industry and operators have to ensure great service at good value prices in order to remain competitive. Brand strength is crucial for driving room sales and there are many marketing techniques for increasing spend per head. Ignite have developed comprehensive hotel marketing plans with a combination of robust methodology and innovative ideas to help your hotel or hotel chain excel.
The target market section should describe the main customers you target for your restaurant or hotel. For example, one segment your hotel might focus on could be male business travelers. For a restaurant that focuses on serving healthy foods, your target market might consist of educated, sophisticated women. Describe as many demographic characteristics as possible about your target market segments, including their age level, income, gender, education, socioeconomic status and purchase behavior.
The marketing mix in your marketing plan includes the "four Ps" of marketing, which are product, price, place and promotion. "Product" means the types of food or drinks you serve at your restaurant or the products and services you offer at your hotel. "Price" refers to the pricing strategies for your restaurant or hotel. "Place" means you should describe the locations for your business and analyze their potential effect on your business's success. Finally, "promotion" refers to the marketing and promotional strategies and tactics you will use to spread the word about your hotel or restaurant.
Website:
Buy some great domain names (market is less competitive right now)
Remove your intro “splash” page
Have a clean & simple web design.
Organic Search Marketing (SEO):
Focus on dominating local search
Create local keyword lists by pairing geocentric keywords (Seattle) with industry keywords (boutique hotel)
Paid Search Marketing (PPC):
Determine your objective first (ROI, growth, market research, etc)
Use professional keyword research tools
Use property features as keywords
Include industry & long tail keywords.
Social Media:
Listen to what people are already saying about you. Offer an email alternative to RSS. Create a Facebook page. Encourage guests to register with Yelp & Tripadvisor at check in. Print a social media review request on the back of your business cards.
Shoot a video of your hotel, and post it to Google Video. When a guest compliments your hotel, ask them to give you a social media review.
Measurement & Analytic:
Develop meaningful metrics for digital marketing. Track social media satisfaction percentage.
Customer Service:
Listen to your guests using the web
Respond to feedback (positive and negative) in social media websites
Develop a more intelligent guest relationship system
Build an (opt-in) email list of your guests
Offer exclusive rates to your list
Reward your best guests: Send special birthday & anniversary packages
Reward your best guests: Create seasonal specials packages
Hire multilingual staff
Hire multicultural staff.
Technology: Embrace new technology that improves your guest experience
Provide free internet access through WiFi and guest computers.
Miscellaneous
Look for big advertising discounts (corporation budget cuts mean remnant sales)
Try unconventional room pricing
Never reduce prices as a quick-fix remedy