the factors that may be closely monitored by the company to compete the strong competitors in Pakistani market?

[sherry khokhar]

Suppose Green Textile Mills (GTM) has just entered the Pakistani market and is competing with the major textile manufacturers of Pakistan. Company is facing a very tough time in Pakistani market due to high cost of raw materials used and drastic power crisis.
In this situation company management has very comprehensible idea that they have to undertake strong and immediate steps in order to attain the market share and compete with the existing industrial giants.
You as an operations manager of the GMT are required to provide a comprehensive overview of the factors that may be closely monitored by the company to compete the strong competitors in Pakistani markets efficiently and effectively.

[R€HAŇ]

The important concepts of Productivity, Competitiveness and Strategy when considered in unity enhance the overall performance of any service based or manufacturing organization. Organizations put together operational and organizational strategies to achieve competitive advantage over its competitors. Different types of competencies allow organizations to formulate time or quality based strategies to achieve competitive advantage and increase revenues.
As an operations manager of the GMT, I will consider following factors to be given immense importance upon which organization management shall also be focusing for results to compete the strong competitors in Pakistani markets efficiently and effectively.
Key success factors

1. Less emphasis on short-term financial performance
Quite often, cost cutting, profit maximizing at the cost of social responsibility or employee motivation is a failed strategy generally pursued by organizations, less emphasis should be given to this factor for a high success rate.

2. Take advantage of strengths and opportunities
This is in reality a success factor and proven successful strategy or core competency. Change in leadership leads to change in strategy but organizations must not forget their core competence to be in lead over competitor.

3. Identify and recognize competitive threats
This application of this factor is in the exact direction of organizational success and it has to be use as one of the organizations strengths.
Organizations should avoid status quo and continue to bring new variety in product or service or innovation in its existing product or service line leading to high customer satisfaction, rise in profits and finally being declared a successful organization.
4. Strong Emphasis on operations strategy
This is definitely the most important reason to achieve success; organizations must adopt productive techniques which lead to consistent and successful operations. Absence of an effective operations strategy leads to failure.

5. Balance approach in product, service, and design improvement
Organization should adopt a balanced approach towards bringing change and improvement in the heads of service and design. There should be a differentiation in terms of service and product. This disbalance was fatal when American companies in 1980s fail to introduce incremental refinements and went for big changes, thus lost to Japanese competitors.

6. Focus investments in capital and human resources
A successful manager must never over look the significance of use the best resource available. Capital and human resources in the long run make or break an organization.

7. Establishment of good internal communications
Communication must be consider as most effective tool to be given priority to interact each other within organization, listen to even small suggestions by employees. Employee feed back play a pivotal role in establishing a strong rebuttal against competitor.

8. Importance to consider customer wants and needs
This is actually indicative of an organization’s strong in marketing research skills. This also shows that there is a great respect to Customer Relationship Management Concept and certainly respect to the customer.