Best way to get FaceBook followers for my website's page ie, social networking?

[Trogdor!!!]

I have a start up website that is slowly gaining more readers from google traffic, other SE's and other sources. I have really been working on trying to integrate social networking as a traffic source. I'm having some luck on Twitter but almost none on FaceBook. I don't want to go spamming my website's FaceBook page all over the place and don't want to spam my FaceBook friends on my personal page.

I've searched some articles on the web but most of them seem to promote some kind of minor spamming or finding fake followers to make your FaceBook page look more popular.

Anyone know any less intrusive and legitimate ways to promote a site via FaceBook? To validate that my question is sincere I am not posting links to my FB page or my website.

Thanks for your time.

[Johan]

I highly recommend using LinkBucks. Cheap intermissions or pop-unders and good conversion. See:http://goo.gl/AxqIz