Why is it necessory for marketing managers to keep up to date with relevant technological developments?

[smart 18]

plz plz plz give me the answer with a bit explanation like 2 or 3 paragraphs. .. thankyou
i need more explanation pleasee !

[Jorge]

q

[Shottieman]

Because as a marketing manager you must know when new technology comes to Market.

[Pat C]

You need to stay in touch with technology so you understand the new technology medias and ways to use it to effectively get your message accross.

EXamples - twitter, facebook, linkedin,

If you can understand the technology and knowledge sharing that takes place on them then you can understand the audience, what will work and what messages can be sent on them to meet marketing requirements.

[Chris]

Marketing managers have to keep abreast in order to reach out to the right target audience, who will be embracing the new technological developments.