what does a graphic designer do?

[sunil]

A graphic designer or graphic artist conveys information through visual solutions that promote or enhance a service, product, philosophy or entity. Graphic design is a professional umbrella term for a skill set that can be applied to a wide range of positions. A good graphic designer has strong interpersonal and marketing skills, in addition to a keen eye and an adept knowledge of electronic media packages.

Graphic artists work with a variety of materials, including film media, animation, sound, images, illustration, type, color, and “white space.” The first step of any project is to identify the needs of the client. The designer must also consider the target market, taking social or cultural considerations into account. The process normally starts with a hand-drawn or electronic sketch of the layout, followed by a mockup presented for approval. A mockup that is attractive but fails to convey the proper message or serve the needs of the product in some way will be rejected.

In a small “Mom and Pop” business, duties of a graphic designer might be limited to designing flyers, informational pamphlets, product catalogs and advertisements. Creating a distinctive logo would also fall to the graphic designer. A graphic designer in a large company normally meets with department heads or clients to get a complete understanding of the expectations associated with any assigned project. He or she will also commonly consult with printers or publishers to identify the best choice of paper, cover stocks, and printing processes.
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