The importance of presentation in marketing?

[Hank]

I need to write a paper on "The importance of presentation in marketing."

I just need help getting started, anything would do.

[Vincenzo]

Check this out - "I just read this very fascinating article today on the Washington Post website. It’s an older article I just happened to stumble upon. Joshua Bell a famous musician who is know as being one of the most talented musicians in the nation. He agreed to participate in a social experiment where he would dress up as an average street musician and play his 3.5 million violin at the Washington Metro. The idea was to take talent that people would normally pay $100 or more to enjoy at the music hall, and see if anyone would notice his talent when it’s presented like a street performer. The results are extremely interesting..."