Why did google + never take off?

[Chad]

[gregory]

Because most users go to Google to search, not to socialize. If McDonalds started selling hand-knitted sweaters it probably wouldn't be very successful either. Not to mention many people want to avoid the potential privacy risks involved with connecting their search engine results/history with social networking. Also, in my opinion, Google did a poor job of marketing Google+ in a way that the average user is able to understand exactly what it does and why it's unique within the window of their 10-30 second attention span. From what I understand it touts something called "Wave" - which seems like a glorified newsfeed - as one of its main innovations. Sometimes companies think too far outside of the box and create complications or confusion by "fixing something that isn't broken".

[Lukas]

Google+ is fastly growing! But it's right there is not at all as many users as, let say Facebook.
I think the reason is every one is at Facebook, so if you switch to G+, you don't have that much content.

[Daniel M]

I would not say it didn't take off. Google Plus has a real strong community. I would say the people there are the more 'mature types'.
People don't like change. And if you have been using Facebook for sometime its not an easy switch over.

But yea, there is definitely a huge crowd in the Google Plus community. According to a Mashable post, Google Plus has 400million users in September 2012. Facebook has approx 960million users around the same time.

Facebook took several years to reach 100 million active users, while Google Plus just managed to do that within 12 months.

[Kelly]

Because no one likes Google. Google is forever alone