How might culture affect advertising ?

[azeddine]

Can anyone helps me with this question please? Thanks.
This question is in international marketing management.

[papo-kun]

I think advertisement affects culture. All kinds of media, ads, tv, movies, magazines affect societal norms

[chubbypartner387]

Many societies, particularly indigenous peoples, view culture as their richest heritage, without which they have no roots, history or soul. Its value is other than monetary. To commodify it is to destroy it. Pet owning is not common in the Arab world, so any advt with pet story will not success.

[Mark M]

Through the exploration of advertising history in the 20th century, brand identities and their development, along with the examination of Popular Culture, and historical events occurring during the same time frame.
Advertisers rely on few themes: happiness, youth, success, status, luxury, fashion, and beauty. In advertising, social contradictions and class differences are masked and workplace conflicts are not shown. Advertising campaigns suggest that solutions to human problems are to be found in individual consumption, presented as an ideal outlet for mass energies...a socially acceptable form of action and participation which can be used to defuse potential political unrest. "Consumer democracy" is held out to the poor around the world as a substitute for political democracy.

[S]

i'm not sure sorry! but can you help me?

http://uk.answers.yahoo.com/question/ind...634AAuqqn4

sorry again!