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How to market a newly launched magazine for a niche class.?
01-26-2013, 10:21 PM
Post: #1
How to market a newly launched magazine for a niche class.?
need to know the marketing strategy,

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01-26-2013, 10:29 PM
Post: #2
 
Depends on what the niche is but once you find how to reach the niche give them a free issue or mini subscription.

If this is a hobby magazine you can find where classes for this hobby are given and give graduates of the beginners class a free three month subscription.

Do they have a convention? Go there and exhibit. Anyone who subscribes at the convention gets half off.

What stores cater to those people. offer your mag thru those stores.

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01-26-2013, 10:29 PM
Post: #3
 
For NICHE marketing, you must take your product to them...

How?

Using direct mail, but not a saturation method, work with a professional consultant who will work with you to best define/refine your target market/segment to be sure it's best suited for data selection.

You can be sure each piece you distrobute will be delivered to somoene who's interested.

Tom Ryan
Professional Lists Inc.
http://www.professional-lists.com
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01-26-2013, 10:29 PM
Post: #4
 
If it is niche that means you have very selected defined target group. You need to understand the social and psychological factors of your target group. What they like, what is their lifestyle, where do they spend their leisure time etc. Once you have enough of information on this front you can target them and different touch points. For eg if your target audience only travels by air, you can do some product sampling. If they only wear super premium brands you can do some branding at the outlets.

If you require further details you have to give some more information on magazine content, so that I can elaborate my answer specific to your magazine.
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