Why is communication important in social mobilization?

[Max Mola]

A good and full, informative answer in a paragraph gets 10 points.

[Michelle W]

Giving your message

The obvious advantage of clear communications is that people will easily understand your message. Your customers want to know how you can help them, but they don’t want to have to spend hours figuring out what you’re trying to tell them.

Getting things done

Clear communication is also important internally and with your suppliers. If staff and suppliers understand your messages, they will get the job done efficiently and your business moves forward.

A clear ‘call to action’ in your marketing documents will have more results than a garbled message. For instance, “Call us now!” will result in more phone calls than “Sometimes people call us, but only if they want to.”

The hidden message

Apart from the actual message your words are communicating, you tell a lot about you and your business by how you present your business in writing.

By keeping your message simple and easy to understand, you are showing your customers that you are professional and trustworthy. Of course, if your message is jumbled and includes errors, you are showing that you don’t care about details so customers will think you won’t worry about details within your business either.

Good communications build your reputation, your credibility and your relationship with customers, and all of these build your business.

Clear communication is critical to the success of any business, but it is often left to care for itse