Benefits Of Social Networking Sites?

[Armani]

Social networking sites have quickly become the most visited sites in the world next to search engines. These sites are so addictive because it allows people to share their interests, likes and dislikes. This means that just by going on a social networking site, you can easily know about a person or other things and find like minded people who share the same interests as you do. Because of the extensive information that can be shared on social networking sites, a lot of people have used it for more than just social networking. These social networking sites can easily be turned into a social marketing site with minimal cost. It is one of the best ways to market your product or yourself effectively with minimal cost.

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[Boberelli]

Seems like you answered your own question, these sites are really used for marketing by the site owners. Just look at all the ads on FB, tailored to your likes.