Hi guys i am working on marketing campaign for raising awareness of sexually transmitted diseases any ideas?

[sean C]

I am working for a company that has been given the task of raising awareness of sexually transmitted diseases and the importance of contraception. i would like any ideas on advertising or marketing about getting the point across to young people under the age of 25. Anything can be used from tv adverts to nightclub advertisements. For you marketing experts out there i would like to know if you believe push/pull communication strategy should be used and how the campaign should be directed any ideas will be greatly appreciated from anybody

[xx_Green_Tea_x]

The tag line...


"If you touch.... you will get clumidia"

[me and you today]

yep sure - some good ideas.

Nightclubs is always a good place for obvious reasons lol - but yea you can put mini stickers on toilet doors etc. Create mini buisness cards, drop in waiting rooms when you go to see the doctor, dentist, freinds, cinemas, cafe's etc.

Social networking sites - join them make a group, add people -simple.

Bebo
Myspace
Facebook
Hi5

Join classifieds ad sites makesuse of them use them to advertise your awarness campagn;

http://www.sellit-right.com is free classifeds
http://www.craigslist.com is free classifeds

Create a Blog using the following -cnnect with people exchange links.

http://www.wordpress.com good
http://www.blogger.com okay but wordpress is better.

Finally Use Google AdWords and Yahoo's ad plan too. - costs alot but effective.

keep at this daily where necssary. Offline use Billborads, Magazines paif and free. Posts leaflets in doors. Talk at local colleges and schools. -ask first lol.

[Mark M]

The STATS are there to read..if your marketing campaign is to sell products--I would wonder about the COST--or the Dis-count available for INPUT..maybe take a survey..that seems todays ideas of safe-marketing..as for safe sex--I think its being done..then there's the "self medication" theory of socialization(socializing)--its been about self esteem alot(even other points)hinge at self esteem(issues)or inclusion about self+society often harm the un-educated..//..Advertising in my estimation has been very good concerning life(issues)even very truthful about living the process of capitalism..we tend to ignore the HUMANITARIAN-ism..because it a long process(when people look for the quicker route)to self(in that instance).