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How do I create an online magazine?
02-26-2013, 10:06 AM
Post: #1
How do I create an online magazine?
Hi, I'm 16 and I looking into creating a magazine I have wanted to create something for a while now and I want to make it successful within a few years online. I have looked on websites but I'm do sure of how to create one. I was wondering if someone can help me?

I magazine would be on fashion, hairstyles and my campain (Help Holly) Smile

Thank you!

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02-26-2013, 10:11 AM
Post: #2
 
I am not sure what magazines you have looked at or what sort of magazine you have in mind (in terms of what sort of style, features, etc. to include), but if you are looking at something like BusinessWeek, AskMen, Bloomberg, Financial Times, Economist, etc. you will be looking at something similar to a blog. Ideally, this will be on your own website.

The main revenue streams of magazines are their advertising revenue. As you are not old enough to start your own business, you can't accept payments for this.
To own your own website, you will need to have paid for it, which is in the region of £10 for 2 years, if your domain name is cheap. You will need to pay by card for it. I am not clear on whether you need to be at least 18 to have your name on it though

What to include on the site?
Possible ideas would include: apps, videos, photos, games, plug-ins, social media, etc.
You ideally would be looking for a good design with newspaper like quality
Advice, diaries, feedback, references, commentaries, critiques, news, letters to the editor, interviews, tips

Who do you want on your team?
Unfortunately, it's a team sport; going at it alone is possible, but it will be a strain.
You would want at least a photographer, writer, web designer
For a better team, you would want: marketer, editor, accountant (once you have set it up as a business), designer (for your print), SEO, organiser, specialised writers, photographers, web designers, video directors, specialised stylists, people with very large networks, legal specialists (in case you unknowingly do things that aren't exactly proper).
Most of these people will be freelancing

Strategy?
You may want to develop a presence by doing interviews with some local fashion designers; better yet, student or upcoming designers. They would want a group of people noticing their stuff, so you need a following
Social media is a must; at least a facebook page, twitter account, and a youtube account - preferably with your own graphics. You may want a Google+ page as well
Your magazine is essentially a really good blog, so whatever you put on there will help boost your presence immediately
You may also want to pick niches. You can't really cover all fashion and hairstyles; there's too much out there
You want people to come visiting your magazine, so ideally you want your material to come up on the first half of the first page of any search, most important being Google.
You may want to introduce yourself by giving really good commentaries on other people's sites and they will look to see who you are. Your profile needs to include links to your magazine and your social media links; make sure those websites allow you to do that as a corporate entity; if not, make sure your information is more personal
Include your about page on your website and social media links; what you say here is probably the most crucial thing you will say; it sets the tone for everything. Make it succinct and very appealing
If you do include videos, ideally they should look amazing. However, I presume you don't have those sort of tools or budget, so I recommending doing commentaries on clothes and hair styles of what you want. People may appreciate 2 minutes of succinct, friendly, digestible information with summaries. Watch some of the videos from online magazines to see what I mean. Aim for the largest possible audience for your niche
When you write, you're writing to the audience/to your readers.
Do not complain or whine about people; it's bad karma and not reader friendly
When writing an article, you may also want to include a video of the same subject as well. See IGN and Gamespot as examples
Do be wary of how you find material to work with; regulations should have been tightened up after the recent scandals.
If you find someone who has very good styling opinion but is a terrible writer, or hates writing, bring along your own writer or write it yourself. Dictaphones or voice recorders are good idea; failing that, check to see your phone is good enough for that sort of thing
Take photos from decent cameras, be it from a phone or not
Layout of your information will be crucial; make sure you're very good on this. If you're not, either improve on yourself, find someone who is, or let the magazine fail.
Beware of COPYRIGHT laws; make sure you know them inside out on what you can do and what you can't. When people write for you, there is a chance their material remains theirs. Make sure you know the technicalities of this.
Beware of royalty payments
Beware of taxes
Know the geographical area you are covering
Supplements: as part of your site, on a separate site?

I don't see myself as a legal specialist for magazines or someone who works in legal, so you may want to check up a few things before you start. I am also not an editor or have taken interest in writing, but the above should be of some use.

Hope this helps

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