I urgently need information on Peter Alexander the Australian designer!?

[Chocolate...]

Does anyone know where i can find information on Peter Alexander???

[Terry B]

Born: Australia (Melbourne, Victoria)
Fashion Designer and Fashion Manufacturer
Specialising in nightwear, underwear and leisurewear, Alexander established a signature label for nightwear firstly sold through various retail outlets, including David Jones, then through mail order and the internet. Peter Alexander product has subsequently diversified to include sportswear, leisurewear and homewares. His witty product catalogues have themselves acquired a 'cult' following amongst subscribers and customers. He has lectured in fashion marketing at RMIT University, Melbourne.

[Tina]

Alexander, Peter -- Biographical Entry
Career Highlights / Published Resources

Born: Australia (Melbourne, Victoria)
Fashion Designer and Fashion Manufacturer
Specialising in nightwear, underwear and leisurewear, Alexander established a signature label for nightwear firstly sold through various retail outlets, including David Jones, then through mail order and the internet. Peter Alexander product has subsequently diversified to include sportswear, leisurewear and homewares. His witty product catalogues have themselves acquired a 'cult' following amongst subscribers and customers. He has lectured in fashion marketing at RMIT University, Melbourne.
Career Highlights

1981-1985:
Alexander began retail fashion career at Sportsgirl with a particular emphasis on marketing.

1987:
Alexander established the Peter Alexander sleepwear label with the first lines sold through department stores.

1990:
Mail order service commenced.

1995:
Alexander commenced exporting internationally. Showing at trade fairs, customers are attracted from the United States, Britain and New Zealand.

1997:
Alexander received a Metropolitan Fair Trading Award (sponsored by the Victorian State Government).
He had 'been in more beds than a Hollywood starlet' claimed a light hearted overview of his career in The Qantas Club Magazine.

By 1999:
Peter Alexander's mail order business diversified into e-commerce.

2001:
Designed bedlinen for manchester specialist Sheridan Australia.

2002:
Won 'Catalogue of the Year' at the Australian Catalogue Awards for third year running.

References cited in text:
Barbara Hooks, 'Master of the pyjama game', The Qantas Club Magazine, Dec 1997/Jan 1998, pp. 19-22.
http://www.cyberfibres.rmit.edu.au/biogs...htm#career

Interviewer: 60 Minutes presents a live interview with fashion designer, Peter Alexander.
http://sixtyminutes.ninemsn.com.au/webch...-alexander

Australian Fashion Review Blog – Designers, Labels & Brands – News & Reviews
http://www.fashionreview.com.au/#ABCD

Peter Alexander Fashion Designer
Peter Alexander is the most recognized fashion designer to specialize in pyjamas / sleep wear clothing and now bedding and gift ideas. However, it was a hard battle for the pyjama king who had to overcome dyslexia, financial limitations and an overall lack of knowledge of both fashion and business.

Peter Alexander Sleepwear established itself in the mid 1980’s. After an inspiring trip to Hong Kong, Peter came back with a sample of fabric and an idea to bring pyjamas to the Australian fashion market. The ‘Peter Alexander fashion designer’ was born! He started small by working from his mother’s house, using the garage as his warehouse. Peter initially pretended to be three different people on the phone to perceive to people that the company was bigger than it actually was. Peter was Jim the stockroom guy, Matt the customer service guy and of course Peter was Peter Alexander the fashion designer.

Peter Alexander pyjamas ultimately took off after placing a mail order advertisement in Cleo Magazine. Peter notes that it was a risky gamble at the time given that he was using debt to fund the advertisement. Overall, the ad more than paid itself off after he received over 4000 orders.

Since this initial success, Peter Alexander now has stores throughout the country stocking not only Peter Alexander clothing items, but also bedding items, gift ideas and RSPCA gear. Peter is a strong supporter of the RSPCA and has been awarded Ambassador status for his contributions and work.

He also has a Facebook account and you can follow him on Twitter….the links are at this URL: http://www.fashionreview.com.au/peter-al...-designer/