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i want to make a youtube channel how should i start it off? :)?
03-25-2013, 09:49 PM
Post: #1
i want to make a youtube channel how should i start it off? :)?
and if i do make it how will i make it grow?

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03-25-2013, 09:57 PM
Post: #2
 
>> 10 Tips to start & grow a youtube channel.

1. The Test Tube on YouTube

Look at your YouTube channel as a new, exciting learning lab. Be malleable in your approach to both the content and design of the channel. Don’t be concerned with acquiring thousands of friends and subscribers right away. Use this time to test, gather insights, and see what works for your brand and what doesn’t. Unlike your company’s website and traditional marketing collateral, the look and feel of the channel can be changed, tweaked and optimized without a huge investment of time and money.

2. Plotting Global Domination? Check Your Swagger

Ideally, you’ll want to be goal-oriented during the launch (or re-launch) of your channel. Before your itchy little finger goes to hit that “upload” button, consider the needs and goals of your various target audiences, and keep reminding yourself that web video is distinct medium.

3. Avoid Over-commitment Issues

Strongly consider outsourcing. You probably don’t have time to be uploading content, let alone coming up with titles, descriptions and tags, friending, rating, commenting and optimizing. While you should allow yourself the flexibility to experiment, YouTube can be a high-profile place to make gaffes.

4. Be a Social Media Butterfly

Think of your YouTube channel as an extension of your brand that lives and breathes. You’ll need someone who is dedicated to tending to that page, building your audience by reaching out to fans, and managing your profile online.

5. Don't Just Re-purpose Old Content

You should post your television commercials online, but don’t let that be the only content on the channel. Remember that television commercials are designed for a one-way medium, and that while audiences may want the ability to see your commercials on-demand, if that’s all you have to offer, they will never visit your channel again.

6. Broadcast Your Best Self

Make the feature reel on the channel the most entertaining or best piece of content that you have. If that means that it’s a cleverly written and witty commercial that was originally destined for TV, so be it. If a viewer visits your channel, you’ll only have one chance to impress them with your content, so if you don’t entertain them or offer some overwhelmingly valuable information, you’ll lose an opportunity.

7. Make a Menu of Content to Feed Everyone

Understand that YouTube is a search engine for video. Create tailored content that considers what consumers are searching for or need to know about your products and services. If you play your cards right, when consumers are searching for information about your competitor, they’ll come to your videos first. Instructional and how-to videos that show consumers how to use your product are always a good place to start, but also consider the value of integrating your product into existing YouTube shows and then favoriting those videos on your channel.

8. Juice Your Marketing: Extract Extra Value

YouTube does not exist in a vacuum. Try to integrate your YouTube channel into the rest of your marketing programs and cross reference/promote your content.

9. Be Homegrown

Grow your channel instead of “launching” it. If there is any medium that pays attention to grassroots movement, web video is it. And be patient — it takes time to spread the word about your channel, and it takes care and nurturing for it to catch on. Keep releasing content on a regular basis, integrate your YouTube channel into your other marketing efforts, bring your customers extra value, and your presence will grow.

10. Keep the Future in Mind

YouTube was started in early 2005 — look how much has changed in a five-year time span, and how fast web video has progressed. As new technology and distribution channels emerge (like the iPad), try to think about how you can create web video content that will serve your brand into the future. During the production process, you should keep user-experience in mind and plan for the audience to be watching your videos on screens the size of a TV, as well as on their mobile phones.

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