Geodemographics in the media industry?

[Count waltz]

Now I know what geodemographics is. What I am struggling to find out is the connection of geodemographics and the media industry. Basically I am doing a research assignment (research techniques in the creative media industry). for part of it I need to write about geodemograpcis have talked out I have talked about it and now need to link it to the media industry and talk about the connection.Can someone please help me out here. Oh and I have looked on Google and cannot find out from their either.

[Aj]

Geodemography includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed. It links the sciences of demography, the study of human population dynamics, geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, and also sociology. In short, geodemography is the art and science of profiling people based on where they live.
The link with the media industry is then that geodemograhpics studies the way people use media throughout the world.