Can you give me feedback on an argumentative paper thesis?

[Bob]

Hi, this is my thesis for an argumentative research paper. I would really love some feedback on if this is a correct thesis for the argumentative format.

"Organizations that properly utilize social media marketing tools can greatly impact the attitudes of their customers and potential customers."

Most of the research will be related to how various tactics of social media marketing can affect customers thoughts/perceptions about a product, service, or business.

Any thoughts or changes/improvements to the thesis would be soooo appreciated. Thank you!

[Pixie]

A thesis statement should clearly state your argument in qualitative and/or quantitative terms that can be measured and/or compared for proof. Yours could use some sharpening.

Something like, "Organizations which effectively utilize social media marketing tools can increase sales to existing customers by more than 10% and grow their customer bases twice as quickly as those who use conventional methods exclusively."