How to drop out of the social media popularity game?

[Longwaytogo]

Here's the deal. I'm a typical girlie girl who's into fashion and social media. I have a group of girlfriends who are your typical pretty, skinny, competitive friends/frenemies who use Facebook and Instagram as platorms to soak up each other's awesomeness. I'm tired of playing the game of who will post the hottest photo and brag the most with the coolest status update. I want to live a life with more substance. I wanted o close my accounts but I work as a social media editor for a big brand so I need to remain active on social networks ( I have a huge following). I would like to stop playing that silly game of popularity with my immature girlfriends. How do I do this without seeming rude? I thought about forcing myself to stop logging in so often and not try to one-up every photo and status update. I no longer want to be an attention whore.

[Rolli]

Well i think you should just pose interested just for your job but manage your other time.

[guava-p]

spend as little time as you can on that issue, and spend more time doing more productive things, eg playing sport