What is Social Media Monitoring?

[Genius19998]

I have read it up on Mashable, but am still a little perplexed? Is it something to do with brand awareness or seeing how your brand is perceived?

[Karan]

Social media monitoring (also referred to as buzz monitoring, blog mining, and by some just as social media research) refers to research based on listening to the discourse of the web, especially social media, and usually refers to the use of automated tools to process that discourse, typically looking at thousands or millions of conversations. Social media monitoring can be passive, for example listening to people to find out what interests them, or it can be active, searching for references to a specific brand, campaign, or action.


Hope this helped you....!
~Karan