What would be the channels in social media?

[Cole]

What types of channels would lead people to a social media activity?

[Holly]

see http://www.BiznFin.com
it will help you in resolving your problem keep using answers.yahoo.com

[m i c]

Well, according to wiki:

Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age, and social networking now accounts for 11 percent of all time spent online in the US.

Andrew Keen writes however, in The Cult of the Amateur:

Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated. Under these rules, the only way to intellectually prevail is by infinite filibustering

Danah Boyd of Microsoft Research New England also has some good insights into the topic:

http://www.zephoria.org/thoughts/archive..._real.html