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How to promote my jewellery store!?
05-09-2013, 04:30 AM
Post: #1
How to promote my jewellery store!?
I have just started my own online jewellery store -
http://www.etsy.com/shop/bigbangjewellery

But I have no idea how to go about getting more customers!! Any tips?
I have a facebook page and a facebook ad campaign, and I'm on a couple of forums and stuff..what else?

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05-09-2013, 04:39 AM
Post: #2
 
You could set up a youtube account check this link out Smile

http://www.youtube.com/results?search_qu...205.3.3.0.

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05-09-2013, 04:53 AM
Post: #3
 
Keep testing and optimizing that Facebook campaign, ad image blindness happens pretty quickly there, you have to refresh them regularly.

I noticed you were picked up by the find.

http://www.thefind.com/jewelry/browse-di...m-bracelet

SEO can probably help a bit, you should also create free blog sites with attention getting themes, you might mix your material with some other outrageous stuff and use detailed descriptions to give the search spiders more words to chew.

Mixing in some Gallery Jewelry Designs is one idea:
http://outrageousjewelry.blogspot.com/

Really there is way too many competing sites showing the same sort of stuff, some sort of original notoriety can be a big help cut through the noise, how about a charm bracelet with heads collected in the Hunger Games, or 3D versions of popular tattoo designs as jewelry.

Here's a set of resources compiled by an SEO authority site:
http://www.seomoz.org/dp/the-internet-ma...g-handbook


I ran across a few pamphlets on selling jewelry, some are free on the internet.

Jewelry Selling Secrets By Kameron Kay 40 pages, more on the business/legal side, several resource links She also has a "mega-jewelry-suppliers-list" with about 70 web site links

Guide to Starting a Business Selling a Popular Product: Jewelry free @ JewelrySalesBusiness.com basic guide

"Tips for Home Jewelry Business Success" looked pretty good as I recall, it's a freebie usually if you sign up for his bead business software emails
http://www.free-ebooks.net/ebook/Tips-Fo...ss-Success

one more resource
http://www.home-jewelry-business-guide.com

I recall seeing, I don't recall where on the web a guide to photographing jewelry, a closeup wide angle lens an help as well as proper lighting, including light clusters that make jewels glint, again, some stunning professional looking sharp photos can make your stuff stand out from the enormous crowd.
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05-09-2013, 05:04 AM
Post: #4
 
Write a marketing plan so you're not doing things as and when. There needs to be a properly thought out structure to all your marketing efforts.
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