Does social media marketing work, and if so, how effective is it?

[Haritham Technologies]

[lobolebowski]

yes it does, otherwise there would be no adds on facebook. They are like billboards in your home

I do not have the data on effectiveness

[Dexter]

Ofcourse it is but it depends upon your social media marketing strategy. In order for you to have an SMM campaign that pays off you need to be knowledgeable about the nitty-gritty of it. Know the basic and know the trend about social media. It is really important to equip yourself with enough knowledge about your goals, your targeted audience and the strategies you will employ to your SMM campaign.

Here's a FREE ebook entitled "No BS Social Media" for more tips and tricks to leverage the use of social media for marketing purposes http://nobs.garious.com/

Hope this helps.