what are the roles of Social Responsibility and Technology in the marketing function?

[mawarmedina]

im having trouble with this questions and my paper is due tomorrow, so can someone please help!!!

[Maggie Williams]

The surging social responsibility movement and dramatic advances in technology have had a significant influence on marketing. In addition to seeking long-term profitability, socially responsible marketer actively contribute to meeting the needs of the boarder community. Key areas of concern include fair labor practices (especially in foreign markets).

Environmentalism and involvement in local communities. The digital boom of the past decade has revolutionized marketing, shifting the balance power from producers to consumers. The internet has also created marketing opportunities, helping businesses realize their new efficiencies, facilitating more customized service, and generating new promotional opportunities.