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Is there a way to measure likes vs. visits on FB?
07-21-2013, 08:22 PM
Post: #1
Is there a way to measure likes vs. visits on FB?
It seems like a lot of people "Like" a page and then forget about it. Is there a better way of finding out how many people are actively following a page than how many "likes" it has? Thank you.

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07-21-2013, 08:24 PM
Post: #2
 
That's a great question.

Many services provide 1000's of likes to a FB page for a small fee, so it is very possible that many pages on FB have tons of empty likes. I would look at the ratio of photo/post likes to comments. The popular pages (with many active users) will have huge amounts of comments on their pictures. Most of the comments will be "lol" or tagging people, but the quantity of comments will show how many people are seeing AND responding to the pages photos/posts.

Hope it helps!

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