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What are Social Factors in Marketing?
10-12-2012, 08:46 PM
Post: #1
quackerjackets Offline
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What are Social Factors in Marketing?
This is from the first step of the SWOT anaylsis
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10-12-2012, 08:54 PM
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BonesofaTeacher Offline
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whether your friends have a product or want the product or think it's cool

whether people your age tend to use the product

whether people you watch on tv use the product

trust of the source (ie friends, BET, a magazine you subscribe to, the TV, etc.)

i'm only guessing
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