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Is social marketing effective in developing countries where health and illiteracy are major concerns?
10-13-2012, 02:00 AM
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akhila Offline
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Is social marketing effective in developing countries where health and illiteracy are major concerns?
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10-13-2012, 02:08 AM
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Vicky Offline
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Absolutely.
For example show a "doctor" or a "celeb" smoking and suddenly smoking is "good" there by changing/adapting behavior.
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