Intro to Markerting!!?

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1.Compare and contrast a four Ps approach to marketing versus the value approach (creating,
communicating, and delivering value). What would you expect to be the same and what would you
expect to be different between two companies that apply one or the other approach?

2.Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value?

3.Is marketing always appropriate for political candidates? Why or why not?

4.How do the activities of marketing for value fulfill the marketing concept for the market-oriented
organization?

5.This chapter introduces the personal value equation. How does that concept apply to people who buy for the government or for a business or for your university? How does that concept apply when organizations are engaged in social marketing?

6.This chapter addresses several reasons why marketing is an important area of study. Should marketing be required for all college students, no matter their major? Why or why not?

resources: http://catalog.flatworldknowledge.com/bo...4-ch01_s05

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